Strategic planning for developing market attempts to match the opportunities with the company’s resources and objectives, even if it is not possible to create fast development. The company tries to create competitive advantages to increase the benefit or survival. Nowadays, the most important challenges are attraction, communication and maintenance of the customer. Technology development, variety of the products, close competition, increase of developing customers’ knowledge etc. are the reasons to make it difficult to attract and maintain the customers.
Therefore, agility of the organizations in early recognition and meeting the customers’ needs lead to supply of high-quality products and improvement of services after selling that except the above mentioned cases, they will have more benefits with developing the market. On the other hand, the limitations of the present market in the country has made this problem to be expanded beyond the borders so that with developing the market to abroad (exporting), the organizations have embarked on promoting technical knowledge and receiving international experience and also strengthening the organizational situation to avoid dependency to internal market.
According to the main objectives of the company and the above-mentioned cases, Mehrtash Sepahan Company has proposed the following cases as strategies to reach the strategic objective of developing the market.
· Recognizing and defining the strategic goods
· Producing low-cost and high-efficiency products
· Providing selling plan and prioritizing the selling products
· Cooperating with a foreign reliable partner
· Exporting the lubricant products
· Separating and prioritizing the old and new markets
5.7/10 (Number of Voters 11 person )
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